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How Everybody Wins with HubSpot’s Funding
As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. This means that is time to update my previous charts on marketing automation funding (see...
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Marketing Automation is More Than Technology
A new research study by Sirius Decisions, “Calculating the Return on Marketing Automation“, sponsored by Marketo talks about the different levels of companies implementing marketing automation...
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A Tough Road for Marketing Automation
Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed...
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Marketing Events You Can’t Miss
It seems Marketo has a nicer way of presenting Marketing Conferences. I did a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better! Check out...
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When Inbound Marketing Goes Wrong
The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the...
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Measuring Marketing Effectiveness
If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the...
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Getting Started Guide for Marketing Automation
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem...
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A Brief History of Marketing
I was made aware of the new infographic “The Evolution of Marketing Automation” by Jaclyn from BlueGlass, the company that worked on it for Marketo. It provides you an interesting look back through...
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